A best friend is like
a four leaf clover,
hard to find, lucky to have.

Who We Are ?

SUNINDO is an Indonesia based global toy company located in Cileungsi West Java Indonesia that over the past 28 years has become one of the foremost plush/stuffed toy manufacturers in Asia. This enviable track record has been achieved through the dedication and hard work of the management team and workforce.

However, even then it would not have been possible without the support of the partners/suppliers from around the world. That trust lead them to produce the best in quality products that has eventually been loved by children across the globe.

Our Vision & Mission

Vission

To be a well known company, locally and internationally, that provides a vast range of innovative products for the kids market.

Mission

To develop and deliver the most Innovative products, provide helpful customer experience, and deliver quality services that contribute to brand strength, establish competitive advabtages, and enhance profitability

Our History

We were able to become more confident in dedicating ourselves and to seeing our future in the toy industry.

The journey of SUNINDO began in 1991 with only 10 founders who went to Korea to learn the process of toy production,
and then went back to Indonesia to initiate preparations for the factory's establishment. 

1

In 1991

"In 1991, when we went abroad to Korea to learn, more professionally, the production process of toys. After a few months studying every single thing about the toy industry, from how to do the market research, implementing the results, until the technical aspects of the production, we were able to become more confident in dedicating ourselves and to seeing our future in the toy industry, especially in plush or stuffed toys."

2

In 1992

In 1992, the factory began the operations with 160 employees and 100 units of sewing machines, plus other supporting tools and machines. After that, SUNINDO started to gain its first successful path by becoming the official partner as the supplier and distributor of international toy brands such as TJ Maxx, Nature Planet, Living Puppet, and Folkmanis. The number of the factory's employees increased from 160 to 469, and the amount of sewing machines also increased from only 100 units to 200 units.

3

In 1999

In 1999, SUNINDO decided to do an expansion of the factory area from 5000 meter to 6000 meter. During that, the US market also increased by 40%. With the large capacity of the factory, SUNINDO also boosted the production number by adding more employees to 690 people and 300 sewing machines. 

4

From 2000 to 2005

From 2000 to 2005, the domestic market reached 15%of sales, while in the global market the company successfully made agreements with more prestigious brands such as Bochetta, Wild Republic, Ozco and even MATTEL.There are more than 700 employees with more and more sophisticated machines in the factory such as embroidery and laser machines.

5

In 2015

In 2015, the company underwent an evolution of management to achieve much greater operational efficiency, effectivity, while upgrading the production capacity such as 600 additional machines and more than 1000 employees on the factory.

SUNINDO can produce a wide variety of stuffed toys and has every confidence in their capability to supply their esteemed customers with the best products in the stuffed toys industry in the world.  

Our commitment is to provide satisfaction to our customers through quality service and good product

Our Vendor

If you don't have designers, but have an idea or sketches of an item, our skilled and artistic design team is ready to turn your idea into reality.

Our Client

This enviable track record has been achieved through the dedication and hard work of our management team and workforce

The company's commitment is to provide complete satisfaction to the customers through quality service and good products.


To be a well - known and competent toy manufacturer of global scale through enhanced products and customer service development.

To make a better society life with love and care.

Our Product & Portofolio

Address

Jl. Raya Cileungsi - Bekasi
Km. 22,5, Cileungsi, Cileungsi Kidul, Bogor, Jawa Barat 16820 


Contacts

Email : info@sunindo.id 
Phone : (021) 823-0272
Fax : (021) 823-0264

Link

Download App Online Shop 


Working Hour

Monday - Thursday :
07.00 am - 04.00 pm
Friday :
07.00 am - 04.30 pm

© Copyright 1991 - 2020
PT SUNINDO ADIPERSADA Tbk - All Rights Reserved